@rbender’s tweet earlier today reminded me of this little post I started [and have yet to finish] about @SEPTA’s advertising on passes.

• Why can’t we pick our advertising?
• Wouldn’t SEPTA’s advertising department benefit from the metrics they’d gather based on what ads purchasers choose?
• Can we pay more to not have any advertising on our passes?

[A few weeks ago...]
So the guy seated across from me on the R5 got on the train, sat down, reached into his pocket… & then instantly became an advertising space for the next 45 minutes. See it? The SEPTA pass on his shirt. He didn’t clip it on until he was seated & will most likely remove it upon his arrival but for the duration of the trip he became a little billboard for McDonald’s Egg McMuffins.