Who is the loose cannon in product development at Jelly Belly?

Maybe you can remember when Jelly Belly started releasing the more eclectic jelly bean flavors. I’m astounded that after the Buttered Popcorn flavored jelly bean failed so miserably they decided that pudding was a good idea? First of all pudding is dead to kids these days. They eat all kinds of cleverly packaged yogurt based products these days instead. Did the executives at Jelly Belly look at an inventory report one day and see 100 million gallons of Buttered Popcorn flavoring lying around? “Let’s get into the pudding business!”

So now it sits on the clearance shelf @ $0.50 a four pack. Which is insulting to everyone except the idiot that buys it. The supermarkets are to blame as well. Which one of the fucking buyers thought it would actually sell? They probably got a free 60″ Plasma TV for buying 5 pallets of this goo. And the savings get passed on to us… right! What a massive fail.

Posted via email from mandle

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  • I thought that Buttered Popcorn was a pretty successful flavor -- I always keep a bag around to sniff, now that I'm old enough for real buttered popcorn to make my intestines tie a giant knot...

    There's a money making opportunity with the 50 cent pudding, though -- buy a pack, then stand on a street corner and offer to eat the pudding for $1. Do that four times and you've just made yourself $3.50, and you can go buy some decent pudding. Or yogurt crap. (I'm also old enough to prefer the pudding.)
  • Exhibitionist style pudding consumption could make for interesting Reality TV, eh? I think we could spread that crud on the sidewalk and watch the ants flee...

    Maybe someone will buy some and use the Seesmic video commenting on my blog to show us how much they love/hate it.
    DISCLAIMER: If you vomit on your keyboard I am not liable.

    For those "brave" enough for this stuff... may the force be with you.
  • When I was in NYC recently I had the most amazing Banana Pudding with Nilla Wafers... can't remember the name of the bakery. Darn. Anyone? It was near The Palace Hotel.
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